In spite of extensive promotion and repeated inclusion of Study Abroad as a priority in university goals, there seems to be a certain level of contradiction at work. We want students to study abroad, because of the great value it provides academically, personally, professionally, but we don’t think it’s important enough to be included in…
Tag: Study Abroad Marketing
Proven Strategies for Promoting Your Study Abroad Program
When you look at the attributes of successful faculty-led study abroad programs, they are either led by popular professors or heading to popular places. We’ve seen popular professors taking lots of students to unpopular places, unpopular professors taking lots of students to popular places, and popular professors going to popular study abroad destinations (doubly whammy)….

